Ray Ban Meta — Heads Up, Hands Free
I wasn't at Meta for long. Long enough to make this.
Heads Up, Hands Free is RBM’s big global spring/summer campaign. The idea was pretty simple: enjoy the thing in front of you without holding a phone in front of the thing. We made an anthem and a ton of social films, each one a small moment you'd have missed if you were looking down.
Made with Jenna Livingston, the brilliant Jorge Calleja Acuna and our agency partners, the wizards of Alto NY. Elmar De Jong and Fedra Malara ran creative on the EssilorLuxottica side and kept the Ray-Ban half of the brand honest.
Meta's marketing friends Zsofia Solta, Tiago Rivarola and Kim Blanding were also pretty cool.
Film and social shot by François Rousselet, stills by Rasmus Weng Karlsen.
Full Credits
Meta
CCO: Jorge Calleja
Creative Directors: Jenna Livingston & Gustavo Kopit
Account: Nicole Jenkins
Production: Alyssa Cashman
Marketing: Kim Blanding, Zsofia Solta, Tiago Rivarola
EssilorLuxottica
Creative Directors: Elmar De Jong, Fedra Malara
Marketing: Giulia Prezzavento
Agency: Alto NY
ECDs: Pierre Janneau, Mark Bernath
Director: François Rousselet
Production Company: Division Paris
Photographer: Rasmus Weng Karlsen