Nike — Tactical Work
Here’s a selection of my favorite Nike tactical bits & pieces, created during my tenure at Wieden & Kennedy London.
Rooney 250
To celebrate Rooney's 250th goal for Manchester United, we took over Adidas territory by revealing a massive banner at Old Trafford.
The artwork visualized the iconic 'Rooooney' chant featured 250 'O's, one for each goal he scored.
Just seen this, very proud reaching 250 goals. Thanks to everyone who’s helped me on this journey #Justdoit pic.twitter.com/TfKc6UovOq
— Wayne Rooney (@WayneRooney) January 21, 2017
Champions League Final 2014
Art Direction & Design for Posters / OOH / Social assets
PRE-MATCH
#riskeverything @nikefootball pic.twitter.com/ubaKG6SxQ2
— Thibaut Courtois (@thibautcourtois) May 23, 2014
The biggest rivalries demand the greatest risks. #riskeverything pic.twitter.com/EG0yb6BtZZ
— Nike Football (@nikefootball) May 24, 2014
POST-MATCH
Unlimited Mo
Created in tribute to Mo Farah’s relentless preparation for the Rio Olympics, this installation documented the 205 pairs of Air Pegasus shoes he burned through in training.
The piece combined every pair with a manifesto centered on dedication and sacrifice, launching at NikeTown London before being permanently housed at the British Athletics Federation.
