Nike — Dafne
Nike set out to celebrate Dafne Schippers as the Netherlands’ breakout Olympic sprinting talent.
To capture her explosive start, we collaborated with legendary photographer Albert Watson, whose iconic portraits of Steve Jobs, Michael Jackson, and Jay-Z have defined modern portrait photography.
The work ran on gigantic billboards across Amsterdam, as well as on social media and Nike.com
What do you get when you combine celebrated Dutch sprinter Dafne Schippers’ physical prowess, legendary photographer Albert Watson’s discerning eye and the vivid pop of Nike’s new Unlimited Volt+ colourway? Our Nike outdoor campaign, ‘Dafne’.
Schippers is fast. Really fast. 2016 has seen her become the World Champion, the 3rd fastest women of all time in the 200m and European record holder for the distance.
Watson is one of the world’s most successful fashion, commercial and artistic photographers, known for shooting subjects ranging from Steve Jobs to Michael Jackson, in addition to shooting movie posters and book covers for the likes of Kill Bill and Memoirs of a Geisha. Watson was enlisted to create an iconic image of Schippers for the campaign, focusing on the explosive power of her start as illustrated over a series of billboards.
