NBA2K — The Neighborhood

Welcome to The Neighborhood. This is where basketball was born, where the game gathers, and its culture is carved out from the concrete. It may look like a playground, but make no mistake, this is a classroom. And every serious baller got their education here. They all learned the same thing; if you want to make it to the top, you’ve got to make it here first. CREDITS Agency: CP+B LA Executive Creative Director: Kevin Jones Creative Directors: Barnaby Blackburn, Gustavo Kopit Sr Integrated Producer: Jackie Maloney Music Supervisor: Andy Hamm Production Company: Imperial Woodpecker Director: Stacy Wall Line Producer (Production Co.): Robbie Mooring Director Of Photography: Mihai Malaimare Jr. Editorial Company: Cut & Run LA Editor: Sam Ostrove Post Executive Producer: James Drew Post Producer: Catherine Yi Post Production: ETC Flame Artist: Eric Mason Audio Engineer: Jeff Payne Colorist: Tom Poole

2K Sports introduced a new Open World feature called The Neighborhood in the NBA2K18 game. Players could now take their skills off the court and into the streets, hitting the barbershop, tattoo parlors, and sneaker stores.

To launch the game we decided to bring the hood to real life. Stroll through the streets and you might just run into Paul George getting a fresh cut from Joel Embiid, or kick it with locals like Isaiah Thomas and Kyrie Irving.

Directed by the one and only Stacy Wall.