ACTIVISION — #CODNATION

Every gamer knows that the fun of COD isn’t in playing the game the way it was meant to be. The real fun is in all the weird, dumb, meme-y stuff the COD community repurposes the game to create. To launch the new Black Ops 4 game and its ‘Blackout’ Battle Royale mode, we made over 30 individual films, which inspired the community to make over +25,000 of their own in the first 24 hours. We ran a lot of them on TV, which looked pretty damned weird in-between your average pharma and automotive ads. Results - Broke Playstation and XBox Store records for digital downloads - Highest selling day one release for Call of Duty - Black Ops 4 was 2018’s best selling game Agency 72andSunny Campaign #CODNATION Advertiser Activision Brand Activision (Call of Duty) Posted April 2019 Business Sector Video Games/Consoles Media Type Web Film Length 120 seconds Creative Chair Glenn Cole Executive Creative Director Keith Cartwright Creative Director Ben Hodgin Creative Director Josh Braithwaite Senior Writer Barnaby Blackburn Gustavo Kopit Lauren Albee Senior Writer Reilly Baker Marcus Yuen Copywriter Cory Conrad Designer Gideon Gillard Group Brand Director Simon Hall Brand Director Mandy Wakimoto Senior Brand Manager William Nader Brand Coordinator Maxine Kupelian Group Strategy Director John Graham Strategy Director Daniel Teng Sr. Film Producer Elizabeth Corsini Sr. Film Producer Oscar Thomas Jr. Film Producer Devin Harrison Executive Producer Saima AWAN Editorial Producer Ryan Curtis Sound Engineer Jesse Herrera Erin Reilly Editor Herman Forsman Editor Scott Culver Editor Grant Lewis Editor John Jenkins Editor Solomon Petchenik Assistant Editor Matt Tolkin Assistant Editor Patrick Nugent Game Capture Director Jeff Burke Game Capture Director Ed Palumbo Game Capture Director Clay Baxter Game Capture Director Dan Lazare Game Capture Artist Miles Watson Game Capture Artist Nate Bott Game Capture Artist KJ Heilding Game Capture Artist Anthony Phillips Game Capture Artist Craig Weaver Game Capture Artist Jeremy Lopez Game Capture Artist Sean Johnson Game Capture Artist Cameron Werhle Game Capture Artist Grant Bouttie Game Capture Artist Eric Waldron Game Capture Artist Greg Ricks Game Capture Artist David Robles Game Capture Artist Nathan Hegela Recognition: ANDY Awards 2019 Distinction: Gold Category: IDEA