Gustavo Kopit — Creative Director

Gustavo Kopit

Creative Director

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Los Angeles based Creative Director with 20 years of turning ideas into stories people feel. Focus on conceptual thinking, creative strategy, hands-on craft, social at scale, and team building.

2025 – present
Meta  ·  Reality Labs
Group Creative Director FTE • Los Angeles
  • Lead global creative for Ray-Ban Meta, shaping brand in partnership with executive leadership and senior stakeholders across Reality Labs
  • Oversee our roster of agencies, and internal teams, aligning complex XFN efforts into cohesive campaigns and creative platforms
  • Building the Reality Labs creative function: hiring creative talent, defining team structure, and helping establish an AI-first creative production model for the org
2023 – 2025
YouTube  ·  Creative Studio
Group Creative Director Contract • Los Angeles
  • 2x Clio Awards for the Music AI Tools launch in partnership with DeepMind (Lyra and DreamTrack models)
  • 2x Clio Awards for our YouTube x Coachella 2025 global campaign, spanning 25 markets and celebrating platform-led music culture
  • Media literacy campaigns on AI-generated content and misinformation, as part of YouTube’s Hit Pause initiative
  • Led the Culture & Responsibility group, crafting activations for global tentpoles like F1, Wimbledon, US Open, Champions League, Glastonbury, and more
2020 – 2022
Apple  ·  TBWA/ Media Arts Lab
Global Creative Director FTE • Los Angeles
  • Led a team of 25+ across creative, strategy, and production. Collaborated with international teams and reported directly to senior leadership at Apple Social and MARCOM
  • Grew @apple’s Instagram from 22M to 28.5M followers across Apple’s largest organic social platform
  • Global social launches for iPhone 13 Pro and 14 Pro collaborating with A-list Hollywood directors. Award-winning Black History Month campaign
2019 – 2020
Google  ·  Brand Studio
Creative Director Contract • LA/ SF
  • Worked at the newly-founded Google Brand Studio across Search, Consumer Apps, Google.org, and Doodles at Google Brand Studio, across LA, SF, and Portland
  • Highlights: Super Bowl 2020 brand campaign
2018 – 2019
72andSuny  ·  Creative Agency
Creative Director FTE • Los Angeles
  • Worked on Call of Duty and Google. Won the Call of Duty pitch and picked up 5 Cannes Lions for the campaign we created
  • On Google, worked on the 2018 Year in Search film, the most-watched Google video ever at time of release, racking up 114 million views
2016 – 2018
CP+B  ·  Creative Agency
Creative Director FTE • Los Angeles
  • Worked on NBA2K, Hulu, and LifeProof. Won the Hulu and LifeProof new business pitches
2014 – 2016
Wieden+Kennedy  ·  Creative Agency
Senior Creative FTE • London
  • Work for Nike, Lurpak, Honda, and Finish. Nike campaigns included Olympic and Euros activations, Wimbledon, and other major tournament moments
  • Lurpak ‘Freestyle’ 2015 global campaign won 3 Cannes Lions, 3 Clios, and a D&AD Pencil
2011 – 2014
Y&R London  ·  Creative Agency
Creative FTE • London
  • Creative across BBC, Land Rover, Virgin Atlantic, Vodafone, and M&S. Won the Visit Britain global pitch. BBC Winter Olympics campaign won a BAFTA for Best Graphic Identity for Television
2006 – 2010
CameraClara  ·  Post-production
Digital Artist FTE • Brazil
  • Digital artist and retoucher in a commercial photography and 3D studio, working for ad agencies, fashion houses, and editorial clients